Keyword & Search Term ROAS Explorer
Dichte Drilldown-Variante für Ursachenanalyse: Keyword-, Search-Term- und Ad-Group-Layer mit AppsFlyer custom value. Hilfreich, falls Campaign-Level zu grob ist oder T4/unknown rows untersucht werden müssen.
Date: last 30dCampaign: all tiersAd Group: Automated + Manual + CompetitorsEvent weight: trial high valueAttribution lag: D30 forecast
Rows visible
2.418
Matched spend
€1.284
Unknown share
22%
Winning terms
47
Bad-intent terms
31
Value by tierCampaign aggregates remain truth
USA · T1 · T2 · T3 · T4 — bars show weighted custom value / spend.
CPI vs predicted ROASbubble = spend
Search term / keyword candidatesNo direct block/graduate buttons
| Term | Campaign | Layer | Spend | Installs | CPI | Trials | Custom value | D30 ROAS | Confidence | Agent disposition |
|---|---|---|---|---|---|---|---|---|---|---|
| learn saxophone | USA | Manual | €42.10 | 29 | €1.45 | 5 | €71.80 | 171% | High | scale exact |
| violin lessons app | T2 | Manual | €38.44 | 24 | €1.60 | 4 | €56.20 | 146% | Med | raise bid |
| flezen | T4 | Automated | €9.80 | 35 | €0.28 | 0 | €3.10 | 32% | Low | observe |
| youtube music | T4 | Blocked | €0.00 | 0 | — | 0 | €0.00 | — | Policy | bad intent |
| clarinet tuner | T3 | Automated | €18.75 | 21 | €0.89 | 1 | €15.60 | 83% | Med | wait lag |
| unknown | T4 | Privacy masked | €74.20 | 301 | €0.25 | 4 | €38.00 | 51% | Low | tier cut input |
| trumpet practice | USA | Manual | €25.30 | 18 | €1.41 | 3 | €37.40 | 148% | High | keep |